Litchfield County Auctions uses a broad variety of media to “sell” our sales. The trick to promoting a successful auction is to attract the attention of a diverse group of potential bidders, thus, LCA reaches out to different types of clients in different ways.
5000+ person mailing goes out to past customers alerting them to the sale. This mailing reaches interior decorators, home owners, collectors, art galleries and antiques dealers. These are actual past customers who have participated in Litchfield County Auctions sales over the past ten years.
Advertisements in major trade papers including: Art and Antiques Weekly, Maine Antiques Digest, North East Journal of Art and Antiques, the Antiquer and the Journal of Antiques and Collectibles. Art and Antiques weekly is the widest read trade paper, and includes a direct emailing to collectors alerting them when items in which they are interested are coming up for auction. These trade papers attract the attention of dealers, interior decorators, “pickers” and collectors throughout the world who regularly read these publications.
Advertisements in local newspapers: The Waterbury Republican, The Litchfield County Times and its 7 affiliated papers, the Torrington Register Citizen and occasionally the New York Times. These papers target homeowners, vacationers and weekenders looking for a fun thing to do over the weekend in Litchfield.
Internet Advertising and presence: Include LCA’s own web site: www.litchfieldcountyauctions.com, iGavel.com, the websites of the above mentioned trade journals, and most recently Artnet.com which is the premier site for fine art research within the art business.
Email to over 50,000 clients sent by ourselves and by iGavel.com to real clients with specific interest in the art and antiques world.
Personal telephone calls & emails to specific collectors and dealers alerting them to items of particular interest.
Flyers all around Litchfield County.
Our Gallery and Estate Sale Signs on the main road, RTE 202, which runs through the Northeast corner of Connecticut.
